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JAPANESE STREETWEAR BRANDS TOKKOU AND YOROSHIKU 4649 WITH FIRST COLLAB ON YUGEN

 JAPANESE STREETWEAR COLLAB EXCLUSIVELY ON YUGEN   It’s no secret...

Stories: Jun 02, 21

44STUDIO, MEET THE FOUNDERS

First entering the fashion realm in 2015, 44STUDIO aims to...

Stories: Jan 19, 21

EIRINN HAYHOW - ANOTHER FLOWER IN THE DUSTBIN

Discovery and appreciation for beauty is a core part of...

Stories: Nov 27, 20

MLIU - REAL LIFE, REAL FASHION

It is easy to get caught up in the hype...

Stories: Nov 08, 20

CLAIRE NORMAND - TURNING THE BROKEN INTO THE BEAUTIFUL

French jewelry designer & lapidary artist, Claire Normand, creates wearable sculptures...

Stories: Oct 13, 20

TOKKOU - THE RETURN OF BŌSŌZOKU JAPANESE BIKER CULTURE

The Japanese streetwear movement has been picking up momentum since...

Stories: Sep 28, 20

YUGEN Presents - KIKIITO's MUGEN Collection at London Fashion Week

Although Covid-19 threatened to hinder presentations at London Fashion Week,...

Stories: Sep 21, 20

APHER® JEWELRY & SOLIDS - SPIRITUALITY TAKES A MATERIAL FORM

Contemporary jewelry is one of the hottest areas in fashion...

Stories: Sep 02, 20

IGWE - THE COOLEST NEW KICKS ON THE BLOCK

With a few sneakerheads amongst the YUGEN team, we have...

Stories: Aug 09, 20

HELENA THULIN - THE CRYSTALLINE POETRY OF NATURE

We at YUGEN are excited to introduce you to the...

Stories: Jul 23, 20

CONFLICT OF EGO - MAKING AN ENTRANCE

To mark the launch of her UK-based label on YUGEN, designer Alanna...

Stories: Jul 11, 20

GIORGIANDREAZZA - THE PROUD FACE OF SELF-EXPRESSION & GENDER NEUTRALITY

Introducing GIORGIANDREAZZA, the latest addition to the YUGEN platform! We...

Stories: Jul 04, 20

SALVATORE VIGNOLA - THE MASTER OF IMAGINATION AND BOUNDLESS CURIOSITY

We at YUGEN are proud to announce another addition to our platform:...

Stories: Jun 19, 20

KIKIITO - AN INSPIRING LESSON OF PERSEVERANCE

We are proud and excited to announce the addition of...

Stories: Apr 24, 20