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SAMUDĀY: ALL YOU NEED TO KNOW ABOUT THE FASHION BRAND THAT SUPPORTS ITS COMMUNITY

SAMUDĀY STUDIOS - COMMUNITY, SUSTAINABILITY AND STYLE In conversation with...

Stories: Oct 28, 21

The Characters Within the Clothes : An interview with DongJu Shin of XIDOZU

Meet the designer behind one of the most exciting brands...

Stories: Oct 08, 21

EX CITIZN - THE RISING CHINESE BRAND SYNONYMOUS WITH FUTURISM MINIMALISM AND QUALITY

MEET THE DESIGNERS BEHIND EX CITIZN - THE RISING CHINESE...

Stories: Aug 12, 21

TOILÉ STUDIOS' NEW MODULAR "NOMAD" COLLECTION IS CHANGING OUR PERCEPTIONS ABOUT WORKWEAR

Melbourn based brand Toile Studios just released ‘NOMAD’ TRANSITIONAL A/W21...

Stories: Jun 21, 21

JAPANESE STREETWEAR BRANDS TOKKOU AND YOROSHIKU 4649 WITH FIRST COLLAB ON YUGEN

 JAPANESE STREETWEAR COLLAB EXCLUSIVELY ON YUGEN   It’s no secret...

Stories: Jun 02, 21

44STUDIO, MEET THE FOUNDERS

First entering the fashion realm in 2015, 44STUDIO aims to...

Stories: Jan 19, 21

EIRINN HAYHOW - ANOTHER FLOWER IN THE DUSTBIN

Discovery and appreciation for beauty is a core part of...

Stories: Nov 27, 20

MLIU - REAL LIFE, REAL FASHION

It is easy to get caught up in the hype...

Stories: Nov 08, 20

CLAIRE NORMAND - TURNING THE BROKEN INTO THE BEAUTIFUL

French jewelry designer & lapidary artist, Claire Normand, creates wearable sculptures...

Stories: Oct 13, 20

TOKKOU - THE RETURN OF BŌSŌZOKU JAPANESE BIKER CULTURE

The Japanese streetwear movement has been picking up momentum since...

Stories: Sep 28, 20

YUGEN Presents - KIKIITO's MUGEN Collection at London Fashion Week

Although Covid-19 threatened to hinder presentations at London Fashion Week,...

Stories: Sep 21, 20

APHER® JEWELRY & SOLIDS - SPIRITUALITY TAKES A MATERIAL FORM

Contemporary jewelry is one of the hottest areas in fashion...

Stories: Sep 02, 20

IGWE - THE COOLEST NEW KICKS ON THE BLOCK

With a few sneakerheads amongst the YUGEN team, we have...

Stories: Aug 09, 20

HELENA THULIN - THE CRYSTALLINE POETRY OF NATURE

We at YUGEN are excited to introduce you to the...

Stories: Jul 23, 20

CONFLICT OF EGO - MAKING AN ENTRANCE

To mark the launch of her UK-based label on YUGEN, designer Alanna...

Stories: Jul 11, 20

GIORGIANDREAZZA - THE PROUD FACE OF SELF-EXPRESSION & GENDER NEUTRALITY

Introducing GIORGIANDREAZZA, the latest addition to the YUGEN platform! We...

Stories: Jul 04, 20