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TOKKOU - THE RETURN OF BŌSŌZOKU JAPANESE BIKER CULTURE

The Japanese streetwear movement has been picking up momentum since...

Stories: Sep 28, 20

CLASS OF 2020 - MEET THE NEW FASHION VISIONARIES

A Frenzied Climate The global pandemic has forced many of...

Stories: Sep 30, 20

DAMARA INGLÊS - DIVING INTO THE MULTI-FACETED WORLD OF DIGITAL REALITY

Digital realities are being created left and right, especially as...

Stories: Sep 22, 20

YUGEN Presents - KIKIITO's MUGEN Collection at London Fashion Week

Although Covid-19 threatened to hinder presentations at London Fashion Week,...

Stories: Sep 21, 20

APHER® JEWELRY & SOLIDS - SPIRITUALITY TAKES A MATERIAL FORM

Contemporary jewelry is one of the hottest areas in fashion...

Stories: Sep 02, 20

A GUIDE TO JAPANESE STREETWEAR & THE 15 BRANDS TO KNOW

The Origins of Japanese Streetwear Japanese streetwear has taken the...

Stories: Aug 25, 20

IGWE - THE COOLEST NEW KICKS ON THE BLOCK

With a few sneakerheads amongst the YUGEN team, we have...

Stories: Aug 09, 20

HELENA THULIN - THE CRYSTALLINE POETRY OF NATURE

We at YUGEN are excited to introduce you to the...

Stories: Jul 23, 20

CONFLICT OF EGO - MAKING AN ENTRANCE

To mark the launch of her UK-based label on YUGEN, designer Alanna...

Stories: Jul 11, 20

GIORGIANDREAZZA - THE PROUD FACE OF SELF-EXPRESSION & GENDER NEUTRALITY

Introducing GIORGIANDREAZZA, the latest addition to the YUGEN platform! We...

Stories: Jul 04, 20

SALVATORE VIGNOLA - THE MASTER OF IMAGINATION AND BOUNDLESS CURIOSITY

We at YUGEN are proud to announce another addition to our platform:...

Stories: Jun 19, 20

5 MUST-SEE EMERGING FRENCH DESIGNERS

It has been a long time since the Parisian River...

Stories: Jun 17, 20

CYBERPUNK: ART, MOVEMENT OR A REFLECTION OF THE PRESENT

Exposure to new cultures is an enlightening experience, and something...

Stories: May 21, 20

YUGEN 10: MUST-SEE FASHION DOCUMENTARIES

 Introducing YUGEN10, our selection of ten cultural “bites” to be...

Stories: Apr 27, 20

KIKIITO - AN INSPIRING LESSON OF PERSEVERANCE

We are proud and excited to announce the addition of...

Stories: Apr 24, 20

10 THINGS YOU CAN DO ABOUT CLIMATE CHANGE RIGHT NOW

Earth Day is the time to honour our planet — and...

Stories: Apr 21, 20