GEL.MO is an small independent fashion brand by Gelareh Mofazali, originally started in Iran, the designer’s home country, in 2021 and now based in London since 2022.

The brand’s identity comes from the designer’s experience of growing up as an Iranian woman, finding little means of freedom through subverting and negotiating with borders of power and oppression in Iran. plays around with the idea of hide and seek of layers, distorting and displacing elements of garments to create unconventional designs that tell a story.