Sirloin

Sirloin is a Shanghai-based label founded by the Japanese - Swedish design duo - Mao Usami and Alve Lagercrantz. The brand celebrates the importance of laziness and stupid elegance, a philosophy based on humorous criticism of everyday life. Sirloin is a data-jaded experience with a fluid sense of self. Catering to a new generation of digitally-dependent nomads, SIRLOIN’s versatility transitions seamlessly from home to iCloud.

Designed by Mao Usami and Alve Lagercrantz

Date Added: February 2021 --  Designed: China --  Manufactured: China

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