YUGEN 10: DISSECTING THE NEW TRENDS OF 2022

With the start of the new year...

Fashion | Apr 19, 22

YUGEN 10 LONDON STYLISTS AND ART DIRECTORS TO WATCH FOR IN 2022

Since launching back in mid-2020, YUGEN is...

YUGEN 10 | Mar 04, 22

LOKI PATERA: A Body of Water, A Body of Work

A glimpse behind the veil of Loki...

YUGEN Brands | Feb 10, 22

MAŔA PERALTA STUDIO: TIMELESS ANTI FASHION JEWELRY & ACCESSORIES

NEW YORK'S MAŔA PERALTA STUDIO DESIGNING TIMELESS,...

Culture, YUGEN Brands | Jan 19, 22

SAMUDĀY: ALL YOU NEED TO KNOW ABOUT THE FASHION BRAND THAT SUPPORTS ITS COMMUNITY

SAMUDĀY STUDIOS - COMMUNITY, SUSTAINABILITY AND STYLE...

YUGEN Brands | Dec 29, 21

The Characters Within the Clothes : An interview with DongJu Shin of XIDOZU

Meet the designer behind one of the...

YUGEN Brands | Oct 15, 21

EX CITIZN - THE RISING CHINESE BRAND SYNONYMOUS WITH FUTURISM MINIMALISM AND QUALITY

MEET THE DESIGNERS BEHIND EX CITIZN -...

YUGEN Brands | Aug 13, 21

DIVERSITY, DISABILITY & FASHION

A Series on Creativity and Mental Health...

Mental Health | Aug 04, 21

TOILÉ STUDIOS' NEW MODULAR "NOMAD" COLLECTION IS CHANGING OUR PERCEPTIONS ABOUT WORKWEAR

Melbourn based brand Toile Studios just released...

YUGEN Brands | Jun 21, 21

JAPANESE STREETWEAR BRANDS TOKKOU AND YOROSHIKU 4649 WITH FIRST COLLAB ON YUGEN

 JAPANESE STREETWEAR COLLAB EXCLUSIVELY ON YUGEN  ...

YUGEN Brands | Jun 03, 21

YOU LOOK OKAY TO ME: CHANGING THE WAY WE SEE CHRONIC ILLNESS AND DISABILITY

 A SERIES ON CREATIVITY AND MENTAL HEALTH...

Mental Health | May 21, 21

A GUIDE TO DECONSTRUCTED FASHION & THE 10 BRANDS TO SHOP

Deconstructed fashion has made a huge comeback...

Fashion | May 14, 21

STEP INSIDE THE DARK FANTASY WORLD OF DIE ARKITEKT

Last year, the world was sent into...

Icons | Apr 30, 21

IODF: THE RISE OF DIGITAL FASHION, THERE'S NO TURNING BACK

2020 was the year of digital, as the...

Business, Fashion | Apr 22, 21

BOYS DON'T CRY: A SERIES ON CREATIVITY AND MENTAL HEALTH WITH ORLANDA JAMES

Boys Don’t Cry is an art collective...

Mental Health | Apr 20, 21

THE TOP 10 ANIME MOVIES OF ALL TIME

A Beginners Guide to Anime For decades,...

Culture | Apr 15, 21

DISCOVER THE BEST LEATHER HANDBAGS FROM INDEPENDENT DESIGNERS IN 2021

The rollout of Covid vaccinations across the...

Fashion | Apr 13, 21

WE NEED TO TALK ABOUT ASIAN HATE: AN EVER-GROWING DATABASE OF ANTI-HATE RESOURCES

Since the start of the coronavirus pandemic,...

Culture | Apr 08, 21

10 Transgender Trailblazers Who Changed the World

This Wednesday (March 31) marks International Transgender...

Icons | Mar 31, 21

MERGING REALITIES: FASHION AND GAMING

The past year has seen the majority...

Fashion | Mar 25, 21

DESTIGMATISING ABORTION THROUGH ART: A SERIES ON CREATIVITY AND MENTAL HEALTH WITH ORLANDA JAMES

Trigger warning: This article discusses abortion, surgical...

Culture, Mental Health | Mar 22, 21

ANTI-RACISM RESOURCES YOU SHOULD CHECK OUT

In 2020, the issues of systemic racism...

Culture | Mar 19, 21

10 EMERGING SPANISH DESIGNERS YOU NEED TO KNOW

This past Fashion Month emerging designers stole...

Fashion, YUGEN 10 | Mar 15, 21

THE MUST-SEES FROM FASHION MONTH FW21

Fashion Month has just drawn to a...

Fashion | Mar 11, 21

FEMINIST FASHION: HOW CLOTHES HELPED FUEL A MOVEMENT

This International Women’s Day YUGEN is taking...

Culture, Fashion | Mar 08, 21

A GUIDE TO ANDROGYNOUS FASHION & THE 10 BRANDS TO SHOP

Androgynous fashion has taken over in recent...

Culture, Fashion, YUGEN 10 | Mar 04, 21

HOW TO AVOID FAST FASHION

The surge in recent years towards more...

Fashion, Sustainability | Mar 01, 21

10 JEWELRY BRANDS TO WATCH IN 2021

With coronavirus forcing us to lockdown and...

Fashion, YUGEN 10 | Feb 25, 21

CLOTHES CAN SHAME US: A SERIES ON CREATIVITY & MENTAL HEALTH WITH ORLANDA JAMES

Peyton Inoff is the founder of THIS...

Culture, Fashion, Mental Health | Feb 22, 21

10 EMERGING ITALIAN FASHION BRANDS TO HAVE ON YOUR RADAR

Italy is no stranger to fashion. Standing...

Fashion, YUGEN 10 | Feb 16, 21

ORLANDA JAMES - AN ENDLESS JOURNEY OF SELF-DISCOVERY

YUGEN is teaming up with Orlanda James...

Culture | Feb 05, 21

YUGEN Meets: Elheist

Join YUGEN on a journey to discover...

Culture | Feb 05, 21

MEDIEVAL MINIATURES & LEGENDS: SALVATORE VIGNOLA'S NEW FOULARDS

A collection of scarves born from a...

Fashion | Feb 02, 21

44STUDIO, MEET THE FOUNDERS

First entering the fashion realm in 2015,...

YUGEN Brands | Jan 21, 21

OFF-WHITE’S VIRGIL ABLOH - THE RISING STAR OF STREETWEAR AND ALL THINGS COOL

Off-White. Virgil Abloh. These are not foreign...

Icons | Dec 11, 20

EIRINN HAYHOW - ANOTHER FLOWER IN THE DUSTBIN

Discovery and appreciation for beauty is a...

YUGEN Brands | Nov 27, 20

LOCKDOWN SUCKS - HERE ARE 5 THINGS TO DO

UNRULY TIMES With Lockdown 2.0 rolling across...

Ideas | Nov 16, 20

MLIU - REAL LIFE, REAL FASHION

It is easy to get caught up...

YUGEN Brands | Nov 12, 20

CLAIRE NORMAND - TURNING THE BROKEN INTO THE BEAUTIFUL

French jewelry designer & lapidary artist, Claire...

YUGEN Brands | Nov 09, 20

OTTO MASTERS - PHOTOGRAPHING THE INTRICATE RELATIONSHIPS OF LIFE

Otto Masters has carved out an extraordinary...

Icons | Oct 30, 20

11 EMERGING CHINESE FASHION BRANDS TO WATCH IN 2020

Made in China Once a stigma, now...

Fashion | Oct 25, 20

TOKKOU - THE RETURN OF BŌSŌZOKU JAPANESE BIKER CULTURE

The Japanese streetwear movement has been picking...

YUGEN Brands | Oct 11, 20

CLASS OF 2020 - MEET THE NEW FASHION VISIONARIES

A Frenzied Climate The global pandemic has...

Fashion | Oct 02, 20

DAMARA INGLÊS - DIVING INTO THE MULTI-FACETED WORLD OF DIGITAL REALITY

Digital realities are being created left and...

Tech | Sep 30, 20

YUGEN Presents - KIKIITO's MUGEN Collection at London Fashion Week

Although Covid-19 threatened to hinder presentations at...

YUGEN Brands | Sep 26, 20

APHER® JEWELRY & SOLIDS - SPIRITUALITY TAKES A MATERIAL FORM

Contemporary jewelry is one of the hottest...

YUGEN Brands | Sep 03, 20

A GUIDE TO JAPANESE STREETWEAR & THE 15 BRANDS TO KNOW

The Origins of Japanese Streetwear Japanese streetwear...

Fashion | Aug 25, 20

IGWE - THE COOLEST NEW KICKS ON THE BLOCK

With a few sneakerheads amongst the YUGEN...

YUGEN Brands | Aug 09, 20

HELENA THULIN - THE CRYSTALLINE POETRY OF NATURE

We at YUGEN are excited to introduce...

YUGEN Brands | Jul 29, 20

CONFLICT OF EGO - MAKING AN ENTRANCE

To mark the launch of her UK-based label on...

YUGEN Brands | Jul 12, 20